WSQ RETAIL (SF): VISUAL MERCHANDISING PRESENTATION (HANDLE MERCHANDISE DISPLAY)

Type
In Person
Course Duration
16 hr(s)
Mode of Assessment
Assessment is to be conducted under SSGs current standards for the specific framework. There are 2 assessment methods in this module:
  • Written Assessment
  • Role Play
Who Should Attend
  • Trainees who have interest in setting up their own business, especially in the F&B industry
  • Current F&B owners who want to enhance their knowledge and skills
  • Mid-life PMEs who want to own their own business and have a career change

Course Overview

Food outlets often rely on great food and drinks presentation to make a good impression, which may encourage customers to walk in. When visual merchandise presentation is done effectively with the use of the right fixtures, signage, lighting and marketing collaterals, the customers become more aware of items in the eateries be they food stalls, cafes, restaurants, concept outlets or even pop-up kiosks.

With the presentation of food, beverage and related items laid out attractively, tempting customers to try. Cleverly paired foodstuff and drinks as a visually pleasing meal can increase the urge to purchase multiple items. Catchy promotions in signage on-site to catch the attention of customers may lead to impulse buying.

It is easy to achieve optimal visual impact with the application of techniques and use of the correct tools to drive business in F&B outlets.

Course Objectives

Upon completion of this course, you will be able to:

  • Set-up layout of F&B outlets with visual design that supports the brand, marketing and promotional activities
  • Clean and prepare areas for merchandise presentation following  standards and visual display guidelines
  • Arrange merchandise according to layout specifications for visuals in F&B outlets
  • Maintain visuals to enhance appeal of merchandises
  • Maintain stock and/or merchandise presentations accordingly to stock requirements, special handling techniques and procedures with workplace safety requirements
  • Set up props, lightings, mannequins and display fixtures for presentation of food, beverage and related items

You will be able to state/describe the following:

  • Principles of visual displays applicable to F&B outlets
  • Work health and safety (WHS) requirements retailing to monitoring displays for food, beverages and related items
  • Procedures of safe use of tools, equipment and materials used in visual merchandising displays
  • Principles of maintaining display
  • Processes of product labelling and pricing

Pre-requisites

Prior to attending this course, you should have:

  • Speak, Listen, Read and Write English at WPL Level 4 or equivalent
  • Manipulate numbers at WPN Level 4 or equivalent

Course Outline

This contextualised course aims to equip you with the knowledge and skills to carry out the construction of displays required for F&B outlets. It covers basic steps to execute activities that lead to creating visuals beginning with the setting up of layouts that support visual design, branding, marketing and promotional activities in any eatery. Merchandise will be arranged according to specifications with the use of props, lights and fixtures where appropriate.

The course will show you how to present merchandise following the principles of visual display. You will learn to establish guidelines which are used to monitor the display set-up. There is also a need to observe stock requirements, special handling techniques, e-store procedures, work safety and cleanliness to uphold the standards of F&B display.

The course is structured with informative content and activities that will help you make the merchandise appealing to boost the business.

Certification Obtained and Conferred by

SSGs Statement of Attainment (SOA) will be awarded to those who have achieved 75% attendance and are Competent (PASS) in their assessment.

Additional Details

Price

Individual Sponsored Non-SME SME
w/o GST w GST w/o GST w GST w/o GST w GST
Original Course Fee  $440.00  $470.80  $440.00  $470.80  $440.00  $470.80
Singapore Citizens & PRs aged 21 years and above  $168.00  $198.80  $168.00  $198.80
Singapore Citizens aged 40 years and above  $44.00  $74.80  $44.00  $74.80
After Enhanced Training Support for SMEs Companies (90%) **  $44.00  $74.80

For Training Grant application, please use the following reference code.

Reference code: CRS-Q-0035731-RET

Terms and conditions apply. NTUC LearningHub reserve the right to make changes or improvements to any of the products described in this document without prior notice.

Prices are subject to other LHUB miscellaneous fees.

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