Course Duration
16.0 hr(s)
Mode of Assessment

Individuals who have a keen interest in embarking on a career or business related to digital marketing.

Course Overview

Digital Marketing is the Future. This module sets out the essential concepts of this important skillset.

With increasing competition between businesses for the digital presence and social influence, acquiring the skills of digital marketing is more important than before. No matter what audience you are targeting, the techniques learnt will be applicable.

If you are interested in connecting and reaching out to your customers digitally at any time and anywhere, this is the course for you. Here, you will gain an understanding of essential concepts and skills related to the fundamentals of digital marketing, including creating a web presence, optimising content for search engines, using social media platforms and other various online marketing strategies, as well as monitoring and evaluating the effectiveness of the campaigns using analytics.

Course Schedule

Next available schedule

Course Objectives

Upon completion of this course, you will be able to:

  • Understand key concepts of digital marketing, search engine optimisation and social media management
  • Understand various options for online marketing and advertising, including search engines, e-mail and mobile marketing
  • Understand and use analytics services to monitor and improve campaigns


Prior to attending this course, you should:

Know the basic functions of a computer.

  • Know how to navigate the internet for information
  • Be able to read, write, speak and understand basic English
  • Have a keen interest to acquire new knowledge and willingness to learn a new skill
  • Be comfortable working in teams and engage in positive discussion
  • Attended Digital Marketing or related training
  • Prior working knowledge of Digital Marketing

Course Outline

Topic 1:  Key Concepts

Topic 2:  Digital marketing Planning and Strategy

Topic 3:  Creating a Web Presence

Topic 4:  Search Engine Optimisation

Topic 5:  Social Media Marketing

Topic 6:  Online Advertising

Topic 7: E-mail Marketing

Topic 8: Google Analytics

Topic 9: Assessment (Written)/Project Work/Quiz (Individual /Group)

Additional Details



    Course commencing after 1 July 2021
    (90% funded)  
Course Fee    
Full Course Fee $500.00    
Full Course Fee with GST $535.00    
Nett amount after Funding    
Singapore Citizens & Permanent Residents** Individual $53.50*
  Corporate $85.00*

* includes 7% GST




  • Singapore Citizens or Singapore Permanent Residents physically based in Singapore
  • Trainee has to complete 100% attendance and pass all relevant assessments and examinations
  • NTUC LearningHub reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria


  • Singapore Citizens or Singapore Permanent Residents physically based in Singapore
  • Company must be Financial Institutions regulated by MAS (licensed or exempted from licensing), or involved in supporting financial sector activities. FinTech firms must be certified by Singapore FinTech Association (SFA)
  • Trainee has to complete 100% attendance and pass all relevant assessments and examinations
  • Eligible company-sponsored trainees will be able to clock CPD hours upon successful course completion

Class Allowance

For all courses commencing after 1st July 2021 and before 31st December 2021 :

  • Singapore Citizens and permanent residents of all ages will receive course fee subsidies of 90%
  • The course fee for individuals and corporates are shown in the pricing table.

Terms and conditions apply. NTUC LearningHub reserve the right to make changes or improvements to any of the products described in this document without prior notice.

Prices are subject to other LHUB miscellaneous fees.

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