2CDLDM: E-COMMERCE CAMPAIGN MANAGEMENT (ICDL DIGITAL MARKETING)
E-COMMERCE CAMPAIGN MANAGEMENT (ICDL DIGITAL MARKETING)
Course Duration
Mode of Assessment
There will be a compulsory ICDL Certification Online-Assessment for this course.
Who Should Attend
Individuals who have a keen interest in embarking on a career or business related to digital marketing.
Course Overview
Digital Marketing is the Future. This module sets out the essential concepts of this important skillset.
With increasing competition between businesses for the digital presence and social influence, acquiring the skills of digital marketing is more important than before. No matter what audience you are targeting, the techniques learnt will be applicable.
If you are interested in connecting and reaching out to your customers digitally at any time and anywhere, this is the course for you. Here, you will gain an understanding of essential concepts and skills related to the fundamentals of digital marketing, including creating a web presence, optimising content for search engines, using social media platforms and other various online marketing strategies, as well as monitoring and evaluating the effectiveness of the campaigns using analytics.
Course Schedule
Next available schedule
Course Objectives
Upon completion of this course, you will be able to:
- Understand key concepts of digital marketing, search engine optimisation and social media management
- Understand various options for online marketing and advertising, including search engines, e-mail and mobile marketing
- Understand and use analytics services to monitor and improve campaigns
Pre-requisites
(a) For F2F Classes, these are the admission requirements.
- Be a proficient user of computer and computer software
- Be able to Speak, Listen, Read and Write English at WPL Level 4 or equivalent
- Be comfortable working in teams and engage in positive discussion
- Have a keen interest to acquire new knowledge and willingness to learn a new skill
(b) For Virtual Learning Classes, these are the admission requirements.
^Trainings will be conducted on Zoom platform, thus webcam and microphone are compulsory
Applicants need to:
- Have a Windows OS PC prior to class (Apple Mac OS is not applicable)
- Be a proficient user of computer and computer software
- Be able to Speak, Listen, Read and Write English at WPL Level 4 or equivalent
- Be comfortable working in teams and engage in positive discussion
- Have a keen interest to acquire new knowledge and willingness to learn a new skill
Course Outline
Topic 1: Digital Marketing Concepts
Key Concepts
- Planning
Topic 2: Web Presence
Web Presence Options
- Website Considerations
- Search Engine Optimisation
Topic 3: Social Media Setup
- Social Media Platforms
- Social Media Accounts
Topic 4: Social Media Management
Social Media Management Services
- Marketing and Promotion Activities
- Engagement, Lead Generation and Sales
Topic 5: Online Marketing and Advertising
Online Advertising
- E-Mail Marketing
- Mobile Marketing
Topic 6: Analytics
Web Analytics
- Social Media Insights
- E-Mail Marketing and Online Advertising Analytics
Certificate Obtained and Conferred by
- Certificate of completion from NTUC LearningHub
Successful trainees will receive the internationally recognised ICDL Certificate upon completion of the course. This certificate is administered by ICDL Singapore, a new initiative from ECDL Foundation.
Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from NTUC LearningHub.
Additional Details
Medium of Instruction & Trainer
Medium of Instruction & Trainer
Instructor-Led Class
Trainer: Student Ratio is 1: 20
Price:
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Course Fee and Government Subsidies |
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Individual Sponsored |
Company Sponsored |
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Non-SME |
SME |
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Before GST |
After GST |
Before GST |
After GST |
Before GST |
After GST |
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Full Course Fee |
$480.00 |
$523.20 |
$480.00 |
$523.20 |
$480.00 |
$523.20 |
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For Singapore Citizens aged 39 years and below |
$240.00 |
$283.20 |
$240.00 |
$283.20 |
$144.00 |
$187.20 |
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For Singapore Citizens aged 40 years and above |
$144.00 |
$187.20 |
$144.00 |
$187.20 |
$144.00 |
$187.20 |
Funding Eligibility Criteria:
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Individual Sponsored Trainee |
Company Sponsored Trainee |
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Remarks:
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Individual Sponsored Trainee |
Company Sponsored Trainee |
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SkillsFuture Credit:
UTAP:
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Absentee Payroll (AP) Funding:
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Terms & Conditions apply. NTUC LearningHub reserve the right to make changes or improvements to any of the products described in this document without prior notice.
Prices are subject to other LHUB miscellaneous fees.
| Batch ID | Course Period | Course Title | Funding Available |
Duration (Hours) |
Session (Hours) |
Venue | Available Seats |
Online Payment |
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