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UX & Human Centred Design Courses through HFI

UX and Human Centered Design skills are Highly In-Demand

Be trained
And Attain a Globally Recognised Certification in UX

A word from UX thought leader and Human Factors InternationaI (HFI) Founder Dr Eric Schaffer


“We have a model of what it takes to do UX engineering work in an industrial setting. We know the skills people need, and out of that, we created the the Certified Usability Analyst (CUA) certification.”

We Searched Globally for the Best Certification in UX for PMEs in Singapore

Human Factors International (HFI) is the world’s largest company specialising in user experience (UX) design. 

HFI courses are the gold standard for training in usability, user experience, and human factors design science, effectively preparing participants for a lifetime of success in the UX industry.

Certification 1 : Certified Usability Analyst

This certification is for PMEs to attain a solid foundation in UX and human centered design. It consists of 4 courses that can be taken in a bundle, at a heavily discounted rate.

User Experience (UX) Foundations

A solid working understanding of the key foundational research-based models and insights essential to the user experience (UX) field is imperative for design. Without this foundation you will design based on common sense, which is very often wrong.

User-Centred Analysis and Conceptual Design

User-centred analysis is the basis for designing software interfaces that are intuitive and easy to use. In this course, you’ll learn the methods of analysing user requirements.

The Science and Art of Effective Web and Application Design

This course draws on the most up-to-date usability research and on the principles of successful visual design. You will learn how to create winning Web sites that balance user performance and visual appeal.

Practical Usability Testing

A critical component of creating a user-centred application is progressive testing. This course provides practical techniques to help you move the design into accordance with the user’s needs, limitations, mental models and cognitive styles.

What Professionals
has said about CUA

Disha Jhunjhunwala

Global Communications Advisor

Since I look at communication in digital, print, videos and other formats, it is important that we possess adequate knowledge of what we are looking at. The CUA course has helped me direct and help my designers and customers better. I can now educate and guide them with valid feedback that is based on how the design will impact our customer experience (CX). For example, now while giving art direction, I am mindful of the target audience, the geographical location, how technology friendly is the end user, if it can be further simplified for the best user experience…these were not considerations I was mindful of previously.


Head of Experience Design
Globe Telecom

I strongly believe that my CUA training makes me a more effective design lead. While leading a team of designers, my knowledge puts me in a better position to make informed decisions and provide sound advice in challenges that my team goes through on a daily basis.

I review their output and provide guidance from design strategies up to detailed usability concerns. I also craft experience strategies when needed. I personally teach human-centered design classes across the organization. All these tasks are significantly impacted by what I learned from the CUA training.

Jaya Unnikrishnan

Delivery Excellence at Cognizant

The CUA has helped me in successfully aligning my skillsets and knowledge to my role. I have been able to create a competent workforce that objectively evaluates the user experience of various engagements via a disciplined approach, where a clear rationale can be drawn as to why something is superior to other. I effectively evaluate in-house framework / models, constructively review and add value toward enriching them. I have also contributed towards enhancing the maturity of UX implementation at the org level through adoption of design tools and best practices.

Certification 2 : Certified Digital Persuasion Analyst (CDPA)

Apply principles of psychological influence and behavioral economics to the design of digital channels. HFI's two courses teaches strategies for Persuasion, Emotion, and Trust (PET): "PET Design" and "PET Architect".

How to Design for Persuasion, Emotion and Trust (PETdesign™)

Learn to develop persuasive strategies and implment research-based methods throughout the design process to make your website more trustworthy and convincining. You can deepen relationships with customers by learning how they make decisions that lead to conversion.

The PET Architecture

Learn how to build on your PET Design knowledge to become an expert in PET Structures - apply the PET perspective to strategy, innovation, and application design in order to ensure successful conversion.

Turn Your Company

Companies are increasingly injecting UX and human centered design to all aspect of their processes, products and services. Enable this in your company by upskilling your staff through HFI certifications.

Certification 3 : Certified User Experience Analyst (CXA)

The advanced CXA certification track from Human Factors International (HFI) trains UX practitioners in persuasion engineering, strategy, and innovation—for successful customer engagement, fulfilling corporate goals, developing ideas for breakthrough innovation, and learning to institutionalize user experience (UX) into the corporate culture.

Omin-Channel UX Strategy and Innovation

Learn how to lead and direct research focused on developing new products, services, and business ideas. You will also learn how to maximise your Return on Investment (ROI) for innovation work and gain a clear understanding of what it takes to launch successful products in the market place.

How to Support Institutionalisation of a Mature UX Practice

Learn more about the global shift to industrial-strength UX, understand the organisational issues related to a sustainable UX practice and how to lead your UX practice to higher levels of maturity.

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