GENERATIVE AI FOR BUSINESS PROFESSIONALS: CHATGPT, MEDIA SYNTHESIS, AND BEYOND

Course Overview

This 2-day course on Generative AI for Non-Tech Professionals provides an introduction to the field of generative artificial intelligence, covering key concepts, use cases, and applications in different industries. The course is designed for non-technical professionals who want to learn the basics of generative AI and how it can be used in their respective fields. Participants will learn how to use generative AI tools for content generation, audio synthesis, avatar creation, qualitative data analysis, market research, and prompt engineering, helping them add value to their work across various industries.

Course Objectives

• Understand the principles and concepts of generative AI
• Identify and evaluate the potential use cases of generative AI in their respective industries
• Understand the limitations and ethical considerations of generative AI
• Develop and use basic generative AI models using tools such as ChatGPT
• Learn from relevant case studies of generative AI applications in various industries

Pre-requisites

• No technical background is required for this course, but participants should have a basic understanding of artificial intelligence concepts.
• Hardware & Software
  This course will be conducted as a Virtual Live Class (VLC) via Zoom platform. Participants must own a zoom account and have a laptop or a desktop with “Zoom Client for Meetings” installed. This can be downloaded from https://zoom.us/download

System Requirement

Must-have: Please ensure that your computer or laptop meets the following requirements. Operating system: Windows 10 or MacOS (64 bit or above)   Processor/CPU: 1.8 GHz, 2-core Intel Core i3 or higher Minimum 20 GB hard disk space Minimum 8 GB RAM Webcam (camera must be turned on for the duration of the class) Microphone Internet Connection: Wired or Wireless broadband Latest version of Zoom software to be installed on computer or laptop prior to the class. Good-to-have: Wired internet connection Wired internet will provide you with stable and reliable connection. Dual monitors Using a dual monitor setup will undoubtedly improve your training experience, enabling you to simultaneously participate in hands-on exercises and maintain engagement with your instructor. Not recommended: Using tablets are not recommended due to their smaller screen size, which could cause eye strain and discomfort over the course of the program's duration.

Course Outline

Module 1: Introduction to Generative AI

• Overview of generative AI and its potential applications
• Real-world applications and use cases for business professionals
• The future of generative AI and its potential impact on industries
• Understanding the different types of generative AI models and how they work

Module 2: Generative Text: Content Creation with ChatGPT

• Understanding the concept of generative text and its applications in different industries
• Text generation, summarization, and personalization
• Using ChatGPT for qualitative insights in data analysis

Module 3: Generative Text: Prompt Engineering for Effective Communication

• Principles of effective prompt design
• Techniques for crafting high-quality prompts
• Tailoring prompts for specific business use cases

Module 4: Image Generation with DALL-E, Stable Diffusion and GANs

• Overview of Generative AI for Image Generation
• Understanding how to use Generative AI for Image Generation
• Using Generative AI for image generation in advertising and e-commerce

Module 5: Generative Media: Audio and Video

• Overview of Generative AI for audio and video synthesis
• Using Audio and Video Synthesis for Marketing & Advertising
• Generating lifelike avatars using Generative AI Tools

Module 6: Leveraging Generative AI for Market Research

• Identifying trends and opportunities with AI-driven analysis
• Enhancing customer segmentation and targeting
• Gathering and analyzing consumer feedback with ChatGPT

Module 7: Ethical Considerations and Future Implications

• Responsible AI usage for non-technical professionals
• Privacy and data protection concerns
• The evolving landscape of jobs and the future of work
• Job displacement and creation due to AI advancements

Module 8: Case Studies

• Overview of recent developments and advancements in generative AI
• Review of relevant case studies of generative AI applications in different industries
• Q&A session

Hands-on Workshops
This course features hands-on workshops for a practical learning experience.

Certificate Obtained and Conferred by

• Certificate of completion from NTUC LearningHub

Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from NTUC LearningHub.

Additional Details

Medium of Instruction: English
Trainer to trainee Ratio: 1:20
Mode of Delivery: Virtual Live Class (VLC) via Zoom or Physical class

Price

Course Fee and Government Subsidies
	Individual Sponsored		Company Sponsored
			Non-SME		SME
	Before GST	After GST	Before GST	After GST	Before GST	After GST
Full Course Fee (For Foreigners and those not eligible for subsidies)	$1,200.00	$1,308.00	$1,200.00	$1,308.00	$1,200.00	$1,308.00
For Singapore Citizens aged 39 years and below and For all Singapore Permanent Residents (The minimum age for individual sponsored trainees is 21 years)	$360.00	$392.40	$360.00	$392.40	$120.00	$152.40
For Singapore Citizens aged 40 years and above	$120.00	$152.40	$120.00	$152.40	$120.00	$152.40

Funding Eligibility Criteria:

Individual Sponsored Trainee

Company Sponsored Trainee

Singapore Citizens or Singapore Permanent Residents From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses Trainee must pass all prescribed tests / assessments, and attain 100% competency NTUC LearningHub reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria

Singapore Citizens or Singapore Permanent Residents From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses Trainee must pass all prescribed tests / assessments, and attain 100% competency NTUC LearningHub reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria

Remarks:

Individual Sponsored Trainee

Company Sponsored Trainee

SkillsFuture Credit:   Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.    PSEA:   To check for Post-Secondary Education Account (PSEA) eligibility for this course, visit: (a) SkillsFuture (TGS-2023037660) for Virtual Learning Class (VLC) (b) SkillsFuture (TGS-2023037659) for Face-to-Face class Scroll down to “Keyword Tags” to verify for PSEA eligibility.  If there is “PSEA” under keyword tags, the course is eligible for PSEA.   And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA.  Not all courses are eligible for PSEA funding.

Absentee Payroll (AP) Funding:   $4.50 per hour, capped at $100,000 per enterprise per calendar year.  AP funding will be computed based on the actual number of training hours attended by the trainee.  Note: Courses / Modules under Professional Conversion Programme (PCP) will not be eligible for AP funding claim.

Terms & Conditions apply. NTUC LearningHub reserves the right to make changes or improvements to any of the products described in this document without prior notice.

Prices are subject to other LHUB miscellaneous fees.