DESIGN THINKING FOR SOCIAL MEDIA

DESIGN THINKING FOR SOCIAL MEDIA

Funded

Course Duration

16.0 hr(s)

Mode of Assessment

  • Written Assessment (open book short answer questions)
  • Case Studies (open book)

Who Should Attend

Recommended for individuals who would like to establish a social media presence, entrepreneurs who would like to improve their digital reach and venture into Online Marketing and employees who would like to create a social media content for internal or external stakeholders.

Course Overview

The only programme endorsed by TikTok

Social media content creation has become essential for both individuals and corporations to achieve their goals; the advent of social media platforms like TikTok has revolutionised the way businesses run.

This program will help participants apply design thinking methodologies and execute design thinking processes to challenge norms and conventions in the organisation. There will be a special focus on problem-solving for digital transformation in an increasingly digital world. Adopting new methods to reach new segments for organisations.

The workshop, conducted by Design Thinking experts and endorsed by TikTok, will ensure participants work through the six stages of the Design Thinking process to facilitate unique and innovative solutions, while improving the quality of content produced on the TikTok platform. A practical approach will be taken where learners will produce TikTok videos that embodies their creativity to solve real problems.

Course Schedule

Next available schedule

See All Schedules

Course Objectives

By the end of the programme, participants will be able to:

  • Build-up empathy and realise true innovations in social media content creation
  • Internalise the design thinking mindset
  • Create solution prototypes for social media content creation
  • Test prototypes in real-world testing
  • Review stakeholders’ feedback

Course Outline

LU1: Overview of Design Thinking

  • The Different social media platforms
    • What’s in it for me​
    • What’s in it for business
  • The Design Thinking Process – An introduction
    • Concept and Importance of Design Thinking
    • Diverging and Converging
  • The 6 steps of Design Thinking
    • Step 1 – Understanding
    • Step 2 – Observe
    • Step 3 – Point of View
    • Step 4– Ideate
    • Step 5 – Prototype
    • Step 6 – Test
    • Case Study
  • Learning Activity: Choose your Design Challenge.
    • A project challenge is a “How might we” statement that invites you to apply what you have learnt from the Design Thinking process to social media content creation
    • You will work on this project challenge throughout the 2-day course a present a final project before course end

LU2: Empathize and Understand

  • What is empathy
    • How does empathy lead to understanding your audience?
    • Empathy applied to Dementia: Virtual Reality Dementia
    • Tips for being empathetic
    • Conducting a Need Finding interview
  • Design Thinking Step 1: Understanding
  • Design thinking Step 2: Observe
    • The importance of observation
    • 6 tips for observation
  • Traits of a Design Thinker
    • Integrate Empathy & Understanding
  • TikTok Case Study: Understand and Observe
  • Learning Activity: Conducting an Empathy Experience

LU3: Defining Needs

  • Design Thinking Step 3: Define Point of View
    • What forms a good Point of View
    • Formulate a good Point of View
    • Crafting your Point of View
  • TikTok Case Study: Finding the Right Focus
  • Learning Activity: Finding the right Focus

LU4: Ideating for Solutions

  • Design Thinking Step 4: Ideate
    • Ideation Techniques
    • Generating Depth
    • The Ideation Process
  • Metrics for Defining a Successful Implementation of Design Thinking
    • Social media metrics
  • TikTok Case Study
  • Learning Activity: The Art of Ideating

LU5: Prototyping

  • Design Thinking Step 5: Prototype
    • Why Prototype
    • Principles of Prototyping
    • Types of Prototypes
    • Prototyping Methodologies
  • TikTok Case Study
  • Learning Activity: Prototyping

LU6: Testing to Validate

  • Design Thinking Step 6: Test
    • Why Test the Prototype?
    • Use of Digital Tools for Prototype Testing
    • Compile Results for Analysis and Improvement
    • Tiktok Analytics for testing
  • TikTok Case Study
  • Learning Activity: Testing to Validate

LU7: Design Thinking Culture

  • Embed Design Thinking Across Organization
  • Preparing the Organization for a New Mindset
  • Change Management with Customer Centric
  • TikTok Case Study 
  • Local company' example

LU8: How Design Thinking is Used in Other Organizations

  • How social media is used in healthcare sector
  • How Singapore government engages the public via all popular social media vehicles
  • How to build awareness and promote engagement to Gen Z through short videos

Certificate Obtained and Conferred by

Participants who have successfully demonstrated competence in all the knowledge and skills requirements in this programme will be awarded with a Statement of Attainment (SOA) by SkillsFuture Singapore (SSG). This programme is offered on a modular basis only.

  • Mapped to Design Thinking Practice (SF) DSN-ACE-4014-1.1

Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from NTUC LearningHub.

Additional Details

Trainer: Trainee Ratio is 1:20

Learning Methodology: Scenario-Based Learning

Additional Note

Workshop Resources

  • Activity templates
  • Exercises and activities
  • Videos
  • Quizzes

Class Size:

  • Min Pax: 15
  • Max Pax: 20

Price:

Course Fee and Government Subsidies

  

Individual Sponsored 

Company Sponsored 

 

Non-SME 

SME 

Before GST 

After GST 

Before GST 

After GST 

Before GST 

After GST 

Full Course Fee
(For Foreigners and those not eligible for subsidies)

$624.00

$680.16

$624.00

$680.16

$624.00

$680.16

For Singapore Citizens aged 39 years and below
and
For all Singapore Permanent Residents
(The minimum age for individual sponsored trainees is 21 years)

$312.00

$368.16

$312.00

$368.16

$187.20

$243.36

For Singapore Citizens aged 40 years and above

$187.20

$243.36

$187.20

$243.36

$187.20

$243.36

Funding Eligibility Criteria:

Individual Sponsored Trainee

Company Sponsored Trainee
  • Singapore Citizens or Singapore Permanent Residents

  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses

  • Trainee must pass all prescribed tests / assessments, and attain 100% competency
  • NTUC LearningHub reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria
  • Singapore Citizens or Singapore Permanent Residents

  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses

  • Trainee must pass all prescribed tests / assessments, and attain 100% competency
  • NTUC LearningHub reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria

 

Remarks:

Individual Sponsored Trainee 

Company Sponsored Trainee 

SkillsFuture Credit: 

  • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

UTAP: 

  • This course is eligible for Union Training Assistance Programme (UTAP).
  • NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP.

PSEA: 

  • To check for Post-Secondary Education Account (PSEA) eligibility for this course, visit:
    (a)     SkillsFuture (TGS-2021003211) for Face-to-Face class
  • Scroll down to “Keyword Tags” to verify for PSEA eligibility. 
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.  
  • And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA. 
  • Not all courses are eligible for PSEA funding.

Absentee Payroll (AP) Funding: 

  • $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • AP funding will be computed based on the actual number of training hours attended by the trainee.
  • Note: Courses / Modules under Professional Conversion Programme (PCP) will not be eligible for AP funding claim.

Terms & Conditions apply. NTUC LearningHub reserve the right to make changes or improvements to any of the products described in this document without prior notice.

Prices are subject to other LHUB miscellaneous fees.

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