EMPOWERING DIGITAL MARKETERS WITH ESSENTIAL AI TOOLS

EMPOWERING DIGITAL MARKETERS WITH ESSENTIAL AI TOOLS

Funded

Course Duration

24.0 hr(s)

Mode of Assessment

Students will be required to complete individual assessments during class. The individual assessments consist of case study (CS) and written questions (WQ).

Who Should Attend

  • Consultants, entrepreneurs, and e-commerce professionals.
  • Website owners/managers and MarTech professionals.
  • Marketing/media professionals, brand managers, content creators, and advertisers.
  • Individuals who want to gain a deeper experience in using the latest AI tools for content creation, marketing strategy and campaigns.

What's In It for Me

  • Understand the impact of Artificial Intelligence (AI) trends on marketing and business.
  • Learn and practice using AI tools for marketing planning and execution.
  • Able to use AI software to speed up market research, get competitive intelligence and analyze market trends.
  • Learn how to create marketing content like visuals, copywriting, and videos faster and more effectively with AI software.
  • Research new technology in AI that helps business increase sales and reduce costs.
  • Save time by learning and getting hands-on practice on a complete suite of AI marketing tools in class rather than searching manually for AI solutions.
  • Able to choose the right AI tools that are relevant to your business and industry.

Course Overview

The explosion of new artificial intelligence (AI) tools for businesses started in November 2022 with the launch of ChatGPT. Since then, many related AI tools have been developed and it is important that business owners and marketers take advantage of the latest AI tools to increase their business competitiveness and improve marketing effectiveness.

The 3-day Empowering Digital Marketers with Essential AI Tools is a practice-oriented class to expose learners to relevant and latest AI marketing tools for their day-to-day marketing activities.

Day 1 of this hands-on course introduces learners to AI marketing tools to help businesses examine market trends, competition, and customer research. Learners will then use ChatGPT to create marketing plan, market segments, customer personas, storyboards, and other copywriting applications. Learners will practice using ChatGPT and other free AI tools to complete market research, customer analysis and copywriting projects in class.

Day 2 introduces powerful free or low-cost AI tools for content production. Learners will practice using generative AI tools to develop corporate brand kits, photos & images, videos, website, and landing pages.

Day 3 focuses on the use of AI tools to create compelling ads, setting up effective digital advertising campaigns and ad campaign optimization. The class will conclude with the latest AI tools for marketing campaign analysis, data visualization and data analytics.

Course Schedule

Next available schedule

See All Schedules

Course Objectives

Upon completing this course, participants will be able to:

  • Apply relevant AI tools to their day-to-day marketing activities.
  • Research and evaluate new AI tools for marketing in the fast-evolving AI landscape.
  • Conduct market research, undertake competitive intelligence, and create marketing plan more effectively using AI solutions.
  • Generate marketing content like videos, social media posts, landing pages and website faster and cheaper with AI software.
  • Analyze marketing and campaign data better with powerful AI tools.
  • Assess and select the right AI marketing tools to invest in and use.

Pre-requisites

  • Proficiency in computer usage.
  • Basic knowledge of navigating digital tools.
  • Ability to understand and communicate in English (reading and writing).
  • Basic familiarity with digital marketing concepts and tools is a plus. No prior AI knowledge required.
  • Keen interest for online marketing and eagerness to learn AI applications in the field.

System Requirement

Must Have:
Please ensure that your computer or laptop meets the following requirements.

  • Operating system: Windows 10 or MacOS (64 bit or above)
  • Processor/CPU: 1.8 GHz, 2-core Intel Core i3 or higher
  • Minimum 20 GB hard disk space.
  • Minimum 8 Gb RAM
  • Webcam (The camera must be turned on for the duration of the class)
  • Microphone
  • Internet Connection: Wired or Wireless broadband
  • Latest version of Zoom software to be installed on computer or laptop prior to the class.

Good to Have:

  • Wired internet connection
  • Wired internet will provide you with stable and reliable connection.
  • Dual monitors
    Using a dual monitor setup will undoubtedly improve your training experience, enabling you to simultaneously participate in hands-on exercises and maintain engagement with your instructor.

Not Recommended:
Using tablets is not recommended due to their smaller screen size, which could cause eye strain and discomfort over the course of the program's duration.

Course Outline

Day 1: AI in Marketing Planning

  • The Marketing Planning Process
  • AI for market and trend research
  • AI for competition research
  • AI for consumer journey and consumer research
  • AI copywriting tools
  • Mini Project

Day 2: Generative AI for Content Production

  • Customer-centric content planning
  • AI tools for brand identity kit
  • AI for visual (images, photos, and illustration) generation
  • AI for video creation (complete video creation process)
  • AI for website and landing page
  • Presentation of AI creative content

Day 3: AI for Advertising and Marketing Analytics

  • AI tools for digital ad campaigns
  • AI for data visualization
  • AI for reporting and analytics
  • How to evaluate and choose the right AI tools

Certificate Obtained and Conferred by

  • Certificate of completion from NTUC LearningHub

Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from NTUC LearningHub.

Additional Details

Medium of Instruction:English
Trainer to trainee ratio: 1:20
Courseware: Participants will receive e-copy of course materials.

Labs:

  • For face-to-face classes conducted at NTUC LearningHub, participants are not required to bring along their laptops. Participants can make use of Windows 10 based laptops/desktops available in the classroom.
  • For Virtual Live Classes (VLC) conducted via Zoom, participants are required to have their own Windows 10 (64-bit) Laptop / Desktop and must own a zoom account. This can be downloaded from https://zoom.us/download

Price

Course Fee and Government Subsidies

  

Individual Sponsored 

Company Sponsored 

 

Non-SME 

SME 

Before GST 

After GST 

Before GST 

After GST 

Before GST 

After GST 

Full Course Fee
(For Foreigners and those not eligible for subsidies)

$1,800.00

$1,962.00

$1,800.00

$1,962.00

$1,800.00

$1,962.00

For Singapore Citizens aged 39 years and below
and
For all Singapore Permanent Residents
(The minimum age for individual sponsored trainees is 21 years)

$540.00

$588.60

$540.00

$588.60

$180.00

$228.60

For Singapore Citizens aged 40 years and above

$180.00

$228.60

$180.00

$228.60

$180.00

$228.60


Funding Eligibility Criteria:

Individual Sponsored Trainee

Company Sponsored Trainee
  • Singapore Citizens or Singapore Permanent Residents

  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses

  • Trainee must pass all prescribed tests / assessments, and pass all assessment components to be eligible for SSG funding.
  • NTUC LearningHub reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria
  • Singapore Citizens or Singapore Permanent Residents

  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses

  • Trainee must pass all prescribed tests / assessments, and pass all assessment components to be eligible for SSG funding.
  • NTUC LearningHub reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria


Remarks:

Individual Sponsored Trainee

Company Sponsored Trainee

SkillsFuture Credit:

  • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

UTAP:

  • This course is eligible for Union Training Assistance Programme (UTAP).
  • NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP. 

PSEA:

  • To check for Post-Secondary Education Account (PSEA) eligibility for this course, visit:
    (a)     SkillsFuture (TGS-2023037675) for Virtual Learning Class (VLC)
    (b)     SkillsFuture (TGS-2023037674) for Face-to-Face class
  • Scroll down to “Keyword Tags” to verify for PSEA eligibility. 
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.  
  • And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA. 
  • Not all courses are eligible for PSEA funding.

Absentee Payroll (AP) Funding:

  • $4.50 per hour, capped at $100,000 per enterprise per calendar year
  • AP funding will be computed based on the actual number of training hours attended by the trainee
  • Note: Courses / Modules under Professional Conversion Programme (PCP) will not be eligible for AP funding claim.


Terms & Conditions apply. NTUC LearningHub reserve the right to make changes or improvements to any of the products described in this document without prior notice.

Prices are subject to other LHUB miscellaneous fees.

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