CTMS: CONTENT MARKETING STRATEGY
CONTENT MARKETING STRATEGY
Course Duration
Mode of Assessment
Assessment is to be conducted under SSGs current standards for the specific framework. There are 2 assessment methods in this module:
-Written Assessment
Who Should Attend
Individuals who have a keen interest to harness the power of infographics as a persuasive communication tool and the skills to create effective infographics used in content marketing.
Course Overview
Building the right content marketing strategy can significantly impact a brand and business. It is focused on generating and distributing important and relevant content, relating these ideas and story effectively to your target audience. Understand what content marketing is, generate effective content and be a top-notch storyteller for your brand to generate more sales and increase traffic to your business.
In this activity packed 2 days program, you will learn the skills to create and design infographics for storytelling, reporting and presentation, creating a lasting impression on your audience.
Course Schedule
Next available schedule
Course Objectives
Upon completion of this course, you will be able to develop strategies for delivering consistent messaging through content on various platforms, including the conceptualisation and development of content and the optimisation of content delivery parameters to attract and engage target audience.
Pre-requisites
Prior to attending this course, you should:
- Know the basic functions of a computer.
- Know how to navigate the internet for information
- Be able to read, write, speak and understand basic English at WPL Level 4
- Have a keen interest to acquire new knowledge and willingness to learn a new skill
- Be comfortable working in teams and engage in positive discussion
Course Outline
- LU1: Apply content marketing concepts
- LU2: Identify the use of infographics as a visual marketing tools as marketing strategy
- LU3: Overview of Infographics connecting the fundamentals aspect of creating infographics and its usage
- LU4: Infographic style – Purpose, Content and audience
- LU5: Infographics types
- LU6: Preparing Wireframe with Visual Storyboarding & storytelling
- LU7: Executing Wireframe
- LU8: Sample Infographic Project using Infographic and Wireframe tools
Certificate Obtained and Conferred by
- Statement of Attainment (SOA) from SkillsFuture Singapore (SSG)
- Certificate of completion from NTUC LearningHub
Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from NTUC LearningHub.
Additional Details
Medium of Instruction & Trainer
- English
- Trainer: Trainee Ratio: 1: 20
- Training Methodology: Trainer Presentation, Case studies, concept formation, Demonstration, problem solving and guided discussion
Price:
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Course Fee and Government Subsidies |
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Individual Sponsored |
Company Sponsored |
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Non-SME |
SME |
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Before GST |
After GST |
Before GST |
After GST |
Before GST |
After GST |
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Full Course Fee |
$950.00 |
$1,035.50 |
$950.00 |
$1,035.50 |
$950.00 |
$1,035.50 |
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For Singapore Citizens aged 39 years and below |
$475.00 |
$560.50 |
$475.00 |
$560.50 |
$285.00 |
$370.50 |
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For Singapore Citizens aged 40 years and above |
$285.00 |
$370.50 |
$285.00 |
$370.50 |
$285.00 |
$370.50 |
Funding Eligibility Criteria:
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Individual Sponsored Trainee |
Company Sponsored Trainee |
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Remarks:
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Individual Sponsored Trainee |
Company Sponsored Trainee |
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SkillsFuture Credit:
UTAP:
PSEA:
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Absentee Payroll (AP) Funding:
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Terms & Conditions apply. NTUC LearningHub reserve the right to make changes or improvements to any of the products described in this document without prior notice.
Prices are subject to other LHUB miscellaneous fees.
| Batch ID | Course Period | Course Title | Funding Available |
Duration (Hours) |
Session (Hours) |
Venue | Available Seats |
Online Payment |
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