RETSMG4: RETAIL (SF): SOCIAL MEDIA MANAGEMENT L4
RETAIL (SF): SOCIAL MEDIA MANAGEMENT L4
Course Duration
Mode of Assessment
Assessment is to be conducted under SSGs current standards for the specific framework. There are 2 assessment methods in this module:
- Written Assessment
- Case Study
Who Should Attend
- Trainees who have interest in setting up their own business, especially in the e-commerce/retail industry
- Current retail business owners who want to enhance their knowledge and skills
- Mid-life PMEs who want to own their own business and have a career change
Course Overview
Social media marketing is gaining headways especially since the Covid-19 pandemic. More organisations are turning to social media marketing as one of their fastest, easiest, and popular outreach to customers. Hence, it is only prudent for organisations to have their supervisors and / or managers to be savvy with social media marketing and be able to manage their social media campaigns. If not properly managed, the organisation’s social media marketing campaigns can become erratic, chaotic, and fruitless.
Course Schedule
Next available schedule
Course Objectives
Successful candidates will be able to:
- Analyse and recognize target customers through analysis of customer behaviours, interests and demographics based on social media network data
- Comprehend the mechanics of social media and develop marketing content and use for social media purposes.
- Analyse and recommend improvements on performance of social media and ROI
- Monitor customer responses across various social network platforms on Customer Relationship Management
Pre-requisites
- Speak, Listen, Read and Write English at WPL Level 4 or equivalent
- Manipulate numbers at WPN Level 4 or equivalent
Course Outline
This Social Media Management course is for learners to leverage various social networking platforms to deliver the organisation's value propositions as well as contextual and targeted messaging based on real-time customer insights to engage in two-way communication with prospects and customers. This course will equip learners with the skills to be able to cascade social media management strategies aimed at customer acquisition, engagement, loyalty, and conversion via social media platforms, define metrics and guide the analysis on performance of social media management campaigns to identify opportunities for improvement.
Certificate Obtained and Conferred by
- Certificate of completion from NTUC LearningHub
Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from NTUC LearningHub.
Additional Details
Medium of Instruction & Trainer:
- Lectures and hands-on practical sessions, Group discussions and sharing, Individual and group presentations, and Role Play.
- Trainer: Trainee Ratio is 1: 20
Course Fees:
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Course Fee and Government Subsidies |
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Individual Sponsored |
Company Sponsored |
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Non-SME |
SME |
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Before GST |
After GST |
Before GST |
After GST |
Before GST |
After GST |
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Full Course Fee |
$850.00 |
$926.50 |
$850.00 |
$926.50 |
$850.00 |
$926.50 |
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For Singapore Citizens aged 39 years and below |
$255.00 |
$277.95 |
$255.00 |
$277.95 |
$85.00 |
$107.95 |
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For Singapore Citizens aged 40 years and above |
$85.00 |
$107.95 |
$85.00 |
$107.95 |
$85.00 |
$107.95 |
Funding Eligibility Criteria:
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Individual Sponsored Trainee |
Company Sponsored Trainee |
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Remarks:
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Individual Sponsored Trainee |
Company Sponsored Trainee |
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SkillsFuture Credit:
UTAP:
PSEA:
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Absentee Payroll (AP) Funding:
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Terms & Conditions apply. NTUC LearningHub reserve the right to make changes or improvements to any of the products described in this document without prior notice.
Prices are subject to other LHUB miscellaneous fees.
| Batch ID | Course Period | Course Title | Funding Available |
Duration (Hours) |
Session (Hours) |
Venue | Available Seats |
Online Payment |
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