SMMA: SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA MANAGEMENT
Course Duration
Mode of Assessment
- Written Assessment
- Case Study
- Oral Inquiry
Who Should Attend
- Team leaders
- Supervisors
- Managers
- Department Heads
- Individuals with responsibilities for the operations and performance in organization unit(s)
- PMETs
Course Overview
Social Media marketing is gaining headways especially since the Covid-19 pandemic. More and more organisations are turning to social media marketing as one of their fastest, easiest and popular outreach to customers. Hence, it is only prudent for organisations to have their supervisors and / or managers to be savvy with social media marketing and be able to manage their social media campaigns. If Social Media Management is not learned, then the organisation’s social media marketing campaigns can become erratic, chaotic and fruitless.
This Social Media Management course is for learners to leverage various social networking platforms to deliver the organisation's value propositions as well as contextual and targeted messaging based on real-time customer insights to engage in two-way communication with prospects and customers. This course will equip learners with the skills to be able to cascade social media management strategies aimed at customer acquisition, engagement, loyalty and conversion via social media platforms, define metrics and guide the analysis on performance of social media management campaigns to identify opportunities for improvement.
Course Schedule
Next available schedule
Course Objectives
Successful candidates will be able to:
- Analyse and recognize target customers through analysis of customer behaviors, interests and demographics based on social media network data
- Comprehend the mechanics of social media and develop marketing content and use for social media purposes
- Analyse and recommend improvements on performance of social media and ROI
- Monitor customer responses across various network platforms on Customer Relationship Management
Pre-requisites
Assumed Attitude
- Learners are typically keen to learn and upgrade themselves.
- They would appreciate the use of the knowledge and application in this area of learning.
- Most are self-motivated, possess the ability to receive, respond, value, organise and internalise learning. They will be able to share workplace experience during learning.
- Learners are interested in optimising new possible venues to enhance customer relationship
Assumed Skills and Knowledge
- Communicate ideas and information to employees and colleagues effectively, expressing empathy, interacting with others.
- Be aware of people in the environment and the surroundings.
- Solve problems to achieve optimal results in business units.
- Collect, analyse and organise information to review data critically.
- Plan and organise resources and activities to complete work activities within specified timeframes.
- Be able to speak, listen, read and write English at a proficiency level not lower than the Employability Skills Workforce Qualifications (ES WSQ) Workplace Literacy (WPL) 4.
Course Outline
Learning Unit 1 – Understand target customers
Learning Unit 2 – Develop marketing content
Learning Unit 3 – Measure and improve performance on social media and ROI
Learning Unit 4 – Managing customers and embracing customer acquisition, engagement, loyalty and conversion
Certificate Obtained and Conferred by
Statement of Attainment (SOA) from SkillsFuture Singapore (SSG).
Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from NTUC LearningHub.
Additional Details
Medium of Instruction & Trainer
- Instructor-Led Class: Trainer Presentation, Group Discussion, Group Presentation, Case Studies, Group Practical Activity, Video Presentation & Discussion
- Trainer: Trainee Ratio is 1: 20
Price:
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Course Fee and Government Subsidies |
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Individual Sponsored |
Company Sponsored |
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Non-SME |
SME |
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Before GST |
After GST |
Before GST |
After GST |
Before GST |
After GST |
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Full Course Fee |
$850.00 |
$926.50 |
$850.00 |
$926.50 |
$850.00 |
$926.50 |
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For Singapore Citizens aged 39 years and below |
$425.00 |
$501.50 |
$425.00 |
$501.50 |
$255.00 |
$331.50 |
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For Singapore Citizens aged 40 years and above |
$255.00 |
$331.50 |
$255.00 |
$331.50 |
$255.00 |
$331.50 |
Funding Eligibility Criteria:
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Individual Sponsored Trainee |
Company Sponsored Trainee |
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Remarks:
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Individual Sponsored Trainee |
Company Sponsored Trainee |
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SkillsFuture Credit:
UTAP:
PSEA:
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Absentee Payroll (AP) Funding:
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Terms & Conditions apply. NTUC LearningHub reserve the right to make changes or improvements to any of the products described in this document without prior notice.
Prices are subject to other LHUB miscellaneous fees.
| Batch ID | Course Period | Course Title | Funding Available |
Duration (Hours) |
Session (Hours) |
Venue | Available Seats |
Online Payment |
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