RETSMLS: RETAIL: SOCIAL MEDIA LIVE STREAMING PLANNING AND IMPLEMENTATION
RETAIL: SOCIAL MEDIA LIVE STREAMING PLANNING AND IMPLEMENTATION
Course Duration
Mode of Assessment
Assessment is to be conducted under SSGs current standards for the specific framework. There are 2 assessment methods in this module:
- Written Assessment
- Practical Performance
Who Should Attend
- Trainees who have interest in setting up their own business, especially in the retail industry
- Current retail business owners who want to enhance their knowledge and skills
- Mid-life PMEs who want to own their own business and have a career change
Course Overview
Live Streaming Strategy takes centre stage in the overall marketing strategy especially during post pandemic era. All digital marketing needs to be online, on-air, on-time and on-demand. Engagement is more important than content. From the wider perspective, virtual events offer more opportunities for brands to connect with fans and prospects alike. This course provides the entire digital marketing strategy from planning, marketing, and execution of different types of live streaming and virtual events.
Course Schedule
Next available schedule
Course Objectives
Successful candidates will be able to acquire the necessary knowledge and skills on the following:
- To create the master checklist for live streaming.
- To market the live streaming events to ensure maximum audience participation.
- To setup a live streaming with multi-camera, green screen, spotlight, and sound input requirement through switcher.
- To execute a live streaming event with detail agenda planning.
- To promote engagement during the live streaming.
Pre-requisites
- Speak, Listen, Read and Write English at WPL Level 4 or equivalent
- Manipulate numbers at WPN Level 4 or equivalent
Course Outline
This course will equip learners from the Retail Sector with the knowledge and abilities to engage followers in multiple social media platforms and evaluate the success of a live streaming event.
Certificate Obtained and Conferred by
- Certificate of completion from NTUC LearningHub
Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from NTUC LearningHub.
Additional Details
Medium of Instruction & Trainer:
- Lectures and hands-on practical sessions, Group discussions and sharing, Individual and group presentations, and Role Play.
- Trainer: Trainee Ratio is 1: 20
Course Fees:
Course Fee and Government Subsidies |
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Individual Sponsored |
Company Sponsored |
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Non-SME |
SME |
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Before GST |
After GST |
Before GST |
After GST |
Before GST |
After GST |
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Full Course Fee |
$680.00 |
$741.20 |
$680.00 |
$741.20 |
$680.00 |
$741.20 |
For Singapore Citizens aged 39 years and below |
$204.00 |
$222.36 |
$204.00 |
$222.36 |
$68.00 |
$86.36 |
For Singapore Citizens aged 40 years and above |
$68.00 |
$86.36 |
$68.00 |
$86.36 |
$68.00 |
$86.36 |
Funding Eligibility Criteria:
Individual Sponsored Trainee |
Company Sponsored Trainee |
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Remarks:
Individual Sponsored Trainee |
Company Sponsored Trainee |
SkillsFuture Credit:
UTAP:
PSEA:
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Absentee Payroll (AP) Funding:
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Terms & Conditions apply. NTUC LearningHub reserve the right to make changes or improvements to any of the products described in this document without prior notice.
Prices are subject to other LHUB miscellaneous fees.
Batch ID | Course Period | Course Title | Funding Available |
Duration (Hours) |
Session (Hours) |
Venue | Available Seats |
Online Payment |
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