RETCLR4: RETAIL (SF): CUSTOMER LOYALTY AND RETENTION STRATEGY FORMULATION L4
RETAIL (SF): CUSTOMER LOYALTY AND RETENTION STRATEGY FORMULATION L4
Course Duration
Mode of Assessment
Written Assessment, Case Study
Who Should Attend
- Trainees who have interest in setting up their own business, especially in the retail industry.
- Current retail business owners who want to enhance their knowledge and skills.
- Mid-life PMEs who want to own their own business and have a career change.
Course Overview
The Retail sector is a competitive and fast-paced environment. Customer Loyalty and Retention Strategy Formulation aims to equip the learners with the knowledge and abilities in strategizing, formulating, and implementing customer retention strategies.
Course Schedule
Next available schedule
Course Objectives
Upon completing this course, participants will be able to:
Overview of the retail industry and factors customer service focus for an organisation to create customer loyalty to its brand, as well as evaluating the effectiveness of the strategies implemented based on the overall business plan of the company.
Pre-requisites
The admission requirements are:
- Read, write, and speak English at WPL Level 4
- Manipulate numbers at WPN Level 4
Course Outline
Learning Unit 1: Business Strategy for Customer Loyalty and retention Programmes
- Identify the method, framework, benefits, and strategies in developing customer loyalty
- Methods to build customer loyalty and retention
- Customer loyalty and retention framework
- Commercial benefits of building customer relationships and loyalty
- Manage customer loyalty and retention programmes
Learning Unit 2: Implementation of Customer Loyalty and Retention Programmes
- Implement formulated customer retention strategies in developing customers loyalty
- Aspects of consumer and privacy laws relevant to customer interactions
- Methods to anticipate customer preferences, needs and expectations
- Convert customers to brand advocates through exemplary customer service
- Provide tailored recommendations for products and/or services based on known target customer needs
Learning Unit 3: Evaluating the Customer Loyalty and Retention Programmes Implementation
- Evaluate effectiveness of the implemented strategies with industry best practices and continuous improvement
- Professional service standards and industry best practices
- Essential features and uses of customer databases
- Monitor customer loyalty and retention programmes execution
Certificate Obtained and Conferred by
- Upon meeting the attendance and assessment(s) criteria, participants will be awarded with a digital Statement of Attainment (SOA), accredited by SkillsFuture Singapore. SOA will be reflected as [RET-CAR-4002-1.1].
- Certificate of completion from NTUC LearningHub
Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from NTUC LearningHub.
Additional Details
Medium of Instruction: English
Trainer to trainee ratio: 1:20
Mode of Delivery: Physical class
Price
Course Fee and Government Subsidies |
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Individual Sponsored |
Company Sponsored |
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Non-SME |
SME |
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Before GST |
After GST |
Before GST |
After GST |
Before GST |
After GST |
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Full Course Fee |
$280.00 |
$305.20 |
$280.00 |
$305.20 |
$280.00 |
$305.20 |
For Singapore Citizens aged 39 years and below |
$84.00 |
$91.56 |
$84.00 |
$91.56 |
$28.00 |
$35.56 |
For Singapore Citizens aged 40 years and above |
$28.00 |
$35.56 |
$28.00 |
$35.56 |
$28.00 |
$35.56 |
Funding Eligibility Criteria
Individual Sponsored Trainee |
Company Sponsored Trainee |
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Remarks
Individual Sponsored Trainee |
Company Sponsored Trainee |
SkillsFuture Credit:
UTAP:
PSEA:
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Absentee Payroll (AP) Funding:
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Terms & Conditions apply. NTUC LearningHub reserves the right to make changes or improvements to any of the products described in this document without prior notice.
Prices are subject to other LHUB miscellaneous fees.
Batch ID | Course Period | Course Title | Funding Available |
Duration (Hours) |
Session (Hours) |
Venue | Available Seats |
Online Payment |
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