PCMADES: DIGITAL EVENT STRATEGIST (DES) CERTIFICATION MASTERCLASS
DIGITAL EVENT STRATEGIST (DES) CERTIFICATION MASTERCLASS
Course Duration
Mode of Assessment
Knowledge-check quizzes and a compulsory assessment consisting of MCQ and Case study
Who Should Attend
- B2B and B2C event planners, event organizers, meeting planners, corporate event planners, e-sport producers, line events producers or project managers.
- Personnel involved in sales, communication leaders, branding and marketing managers, and operations professionals globally.
- Executives involved in planning, developing, and organizing promotional, business, social, and MICE event planners for internal stakeholders or clients from local to international participants.
What's In It for Me
- Become a certified Digital Event Strategist with the DES certification issued by US based Professional Convention Management Association (PCMA), which is recognised by organisations with event planning and management functions across all industries worldwide
- Gain an understanding of digital event management and produce successful virtual events
- Earn the certification that will place you at the forefront of tomorrow’s event industry
Course Overview
Once seen as a temporary “pivot”, digital events are now more critical to business success than ever before. As technology evolves and the lines between virtual, hybrid, and in-person events blur, organizations without a strong digital event strategy will fall behind as competitors capture audiences with exciting, blended experiences.
Enter the newest iteration of the DES certification. This new and improved course offers access to the top experts in the business events industry, who will show you how to move past outdated digital event models and stay two steps ahead in a new landscape marked by innovative hybrid experiences and the arrival of the metaverse.
About Master trainer Olinto Oliveira
Olinto is the General Manager of MCI Group in Hong Kong and Macao, responsible for leading innovation and inspiring leaders to deliver innovation and growth. An accomplished industry leader with over 12 years of experience, he has developed meaningful partnerships with venues, service providers, and global clients to create, develop, and execute various types of event experiences ranging from live events, themed gala dinners, conferences, media and product launches, team building events, and more.
In Partnership with Professional Convention Management Association (PCMA)
Course Schedule
Next available schedule
Course Objectives
Upon completing this course, participants will be able to:
- Learn the benefits of producing a virtual event and the best use cases for them
- Understand the strategic planning process and timeline from start to finish
- Gain an understanding of revenue types, monetization and how it impacts desired outcomes
- Develop an agenda and select optimal digital tools for optimal experience foster communities and enhance partnership opportunities
Pre-requisites
The admission requirements are:
- Read, write, and speak English at WPL Level 4
- Manipulate numbers at WPN Level 4
- Hardware & Software
- Participants must have a laptop when attending the course.
Course Outline
Module 1 - Introduction + Industry Overview
- Learn the benefits of producing a virtual event and the best use cases for them
- Learn the nuances of a virtual event vs a hybrid event
- Learn the roles and team members to consider when producing a virtual event
- Learn about the types of virtual events
Module 2 - Strategy + Event Business Models
- Lay the foundation upon which your virtual event will be built.
- Understand the strategic planning process and timeline from start to finish.
- Learn what key considerations should be identified in advance, including your audience, stakeholders, budget, and team members.
- Learn what to take into account when defining your event type.
Module 3 - Monetization + Exhibitors and Sponsors
- Gain an understanding of revenue types, direct and indirect and the importance of considering both.
- Monetization is more than just revenue; it is your desired outcome of an event or program.
- Consider the many options uniquely available for digital events regarding monetization, including registration, content, sponsorships, brand extension, lead generation, and lead scoring.
- Accurately measure and report monetization data.
Module 4 - Experience Design + Audience Engagement
- Learn how to structure your agenda for virtual and hybrid events.
- Design content for your virtual and hybrid event sessions
- Manage and support your event’s speakers
- Boost interactivity with virtual attendees
- Enhance networking opportunities for your attendees, speakers, sponsors, exhibitors, and staff
Module 5 - Platform + Technology Selection
- Learn how to choose a virtual platform and make a technology selection based on clear criteria.
- Utilize an efficient comparison methodology to avoid going too deep on each platform. • Engage potential vendors strategically to accelerate your learning and selection process.
- Understand the impact of Bandwidth, Internet Devices, and Capture Card.
- Review RFP creation and bid evaluation best practices.
Module 6 - Production + Live Event Management
- Create your production timeline with specified roles and deliverables
- Plan your content, environment, and communication production.
- Learn about the importance and safeguards for data, analytics, and security, including data terms and definitions, types of data, data aggregation and analytics, and ways to use data.
- Identify critical elements of privacy protection, digital security, and additional legal considerations.
- Specify days for testing and QA.
- Best practices for live event day preparations and readiness.
Module 7 - Marketing + Communities • Campaign timeline development
- Identify your audience and necessary communications channels to develop a robust event marketing plan.
- Use social media, video, email, and content to drive engagement with different segments of your audience
- Build a community around your event to create long-term revenue growth for your organization.
Module 8 - Reporting + Measurement + ROI
- Prioritize key stakeholders, data types, and sources before designing your event experience.
- Identify Key Performance Indicators (KPIs), Return on Investment (ROI), and Return on Events (ROE) for your digital events.
- Evaluate direct and indirect revenues, attendee, and sponsor data (content consumption, activities, satisfaction etc.)
- Demonstrate your digital event’s ROI for key stakeholders with rich narratives and insights (not raw data).
Certificate Obtained and Conferred by
- Certificate of Completion from NTUC LearningHub
Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from NTUC LearningHub.
- Statement of Attainment (SOA) from SkillsFuture Singapore
After passing the assessment(s), participants will receive a SOA from SkillsFuture Singapore, certifying that they have achieved the following Competency Standard(s):- TOU-PMN-3015-1.1 Meetings, Incentives, Conferences and Exhibitions (MICE) Content and Experience Development and Delivery
- External Certification
After completing this course, participants can attempt the Digital Event Strategist (DES) certification exam. Participants will receive the certification from Professional Convention Management Association (PCMA), shareable online via Sertifier upon successful attempt of the examination. The certification is governed and maintained by PCMA. DES professionals are required to recertify every 2 years by completing 10 clocks hours of professional development and submission to PCMA directly. More information will be provided upon successful completion of the certification programme.
- Certificate of completion from NTUC LearningHub
Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from NTUC LearningHub.
Additional Details
Medium of Instruction: English
Trainer to trainee ratio: 1:20
Mode of Delivery: Physical class
Price
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Individual Sponsored |
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Full Course Fee |
$1,000.00 |
$1,090.00 |
$1,000.00 |
$1,090.00 |
Funding Eligibility Criteria
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Remarks
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SkillsFuture Credit:
UTAP:
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Absentee Payroll (AP) Funding:
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Terms & Conditions apply. NTUC LearningHub reserves the right to make changes or improvements to any of the products described in this document without prior notice.
Prices are subject to other LHUB miscellaneous fees.
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