META CERTIFIED DIGITAL MARKETING ASSOCIATE (SYNCHRONOUS E-LEARNING)

META CERTIFIED DIGITAL MARKETING ASSOCIATE (SYNCHRONOUS E-LEARNING)

Funded

Course Duration

24.0 hr(s)

Mode of Assessment

Students must complete paper-based short answer questions and a practical performance assessment during class.

Who Should Attend

  • Consultants, entrepreneurs, and e-commerce professionals.
  • Website owners/managers and MarTech professionals.
  • Marketing/media professionals, brand managers, content creators, and advertisers.
  • Individuals who want to gain a deeper experience on their journey to obtain Meta certification.

What's In It for Me

  • Understand the different Meta channels and how they fit into an organisation marketing strategy and target customers.
  • Appreciate the features of each Meta channels. Be able to assess channels’ advantages and disadvantages to propose suitable channels and marketing activities for intended objectives and target customers.
  • Discover content types for different Meta channels and develop marketing plans for specific channels.
  • Learn the different types of marketing communications tactics and curate relevant content to reinforce the organisation's competitive advantage, key messages and brand.
  • Comprehend elements of marketing campaign to implement marketing activities such as timely release and outreach maintenance on specific Meta channels.
  • Acknowledge factors that optimise marketing effectiveness and be able to apply methods to optimise effectiveness of marketing on a specific Meta channel.
  • Find out how to evaluate the effectiveness of marketing campaigns through a specific channel.

Course Overview

The Meta Certified Digital Marketing Associate Programme is a certification program offered by Meta Blueprint that focuses on providing foundational proficiency in digital marketing skills. The program is designed for entry-level digital marketers who want to develop their knowledge and expertise in building online presences across Meta platforms, purchasing ads and optimising performance on the Facebook, Messenger, Instagram and Meta Audience Network.

This course seeks to equip learners with the essential knowledge and abilities to obtain the Meta certification through a Meta Blueprint Certification Examination.

Course Schedule

Next available schedule

See All Schedules

Course Objectives

  • The course offers a fundamental understanding of Meta channels and their significance in an organisation's marketing strategy. Learners will also be able to utilise Meta advertising platforms to help an organisation reach its target audiences and achieve its intended objectives.
  • By the end of the course, learners will gain insights into Meta channels selection, content creation, and campaign implementation, ultimately leading to more targeted and impactful marketing efforts. Additionally, learners will learn how to evaluate the success of their campaigns on specific Meta channels, enabling them to make data-driven decisions for future marketing endeavours.

Pre-requisites

  • Proficiency in computer usage.
  • Basic knowledge of navigating digital tools.
  • Ability to understand and communicate in English (reading and writing).
  • Experience and interacted with other users on Meta channels (Facebook, Instagram and WhatsApp) and have a general understanding of their purpose and functionality.

System Requirement

Must Have:
Please ensure that your computer or laptop meets the following requirements.

  • Operating system: Windows 10 or MacOS (64 bit or above)
  • Processor/CPU: 1.8 GHz, 2-core Intel Core i3 or higher
  • Minimum 20 GB hard disk space.
  • Minimum 8 Gb RAM
  • Webcam (The camera must be turned on for the duration of the class)
  • Microphone
  • Internet Connection: Wired or Wireless broadband
  • Latest version of Zoom software to be installed on computer or laptop prior to the class.

Good to Have:

  • Wired internet connection
  • Wired internet will provide you with stable and reliable connection.
  • Dual monitors
    Using a dual monitor setup will undoubtedly improve your training experience, enabling you to simultaneously participate in hands-on exercises and maintain engagement with your instructor.

Not Recommended:
Using tablets is not recommended due to their smaller screen size, which could cause eye strain and discomfort over the course of the program's duration.

Course Outline

Module 1 : Introduction To Meta Channels

Module 2 : Facebook & Messenger In Integrated Marketing

Module 3 : Instagram & WhatsApp In Integrated Marketing

Module 4 : Content Types Across Meta Channels

Module 5 : Contents & Ideas Across Meta Channels

Module 6 : Advertising & Guidelines

Module 7 : Meta Ads Manager: Ads Creation & Management

Module 8 : Optimise Meta Ads Effectiveness

Module 9 : Meta Privacy, Data Protection & Blueprint Best Practices

 Download PDF to learn more.

Certificate Obtained and Conferred by

  • Certificate of completion from NTUC LearningHub

Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from NTUC LearningHub.

Additional Details

Medium of Instruction:English
Trainer to trainee ratio: 1:20
Courseware: Participants will receive e-copy of course materials.

Labs:

  • For face-to-face classes conducted at NTUC LearningHub, participants are not required to bring along their laptops. Participants can make use of Windows 10 based laptops/desktops available in the classroom.
  • For Virtual Live Classes (VLC) conducted via Zoom, participants are required to have their own Windows 10 (64-bit) Laptop / Desktop and must own a zoom account. This can be downloaded from https://zoom.us/download

Price

Course Fee and Government Subsidies

  

Individual Sponsored 

Company Sponsored 

 

Non-SME 

SME 

Before GST 

After GST 

Before GST 

After GST 

Before GST 

After GST 

Full Course Fee
(For Foreigners and those not eligible for subsidies)

$1,500.00

$1,635.00

$1,500.00

$1,635.00

$1,500.00

$1,635.00

For Singapore Citizens aged 39 years and below
and
For all Singapore Permanent Residents
(The minimum age for individual sponsored trainees is 21 years)

$450.00

$490.50

$450.00

$490.50

$150.00

$190.50

For Singapore Citizens aged 40 years and above

$150.00

$190.50

$150.00

$190.50

$150.00

$190.50


Funding Eligibility Criteria:

Individual Sponsored Trainee

Company Sponsored Trainee
  • Singapore Citizens or Singapore Permanent Residents

  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses

  • Trainee must pass all prescribed tests / assessments, and pass all assessment components to be eligible for SSG funding.
  • NTUC LearningHub reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria
  • Singapore Citizens or Singapore Permanent Residents

  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses

  • Trainee must pass all prescribed tests / assessments, and pass all assessment components to be eligible for SSG funding.
  • NTUC LearningHub reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria


Remarks:

Individual Sponsored Trainee

Company Sponsored Trainee

SkillsFuture Credit:

  • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

UTAP:

  • This course is eligible for Union Training Assistance Programme (UTAP).
  • NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP. 

PSEA:

  • To check for Post-Secondary Education Account (PSEA) eligibility for this course, visit:
    (a)     SkillsFuture (TGS-2023037740) for Virtual Learning Class (VLC)
    (b)     SkillsFuture (TGS-2023037677) for Face-to-Face class
  • Scroll down to “Keyword Tags” to verify for PSEA eligibility. 
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.  
  • And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA. 
  • Not all courses are eligible for PSEA funding.

Absentee Payroll (AP) Funding:

  • $4.50 per hour, capped at $100,000 per enterprise per calendar year
  • AP funding will be computed based on the actual number of training hours attended by the trainee
  • Note: Courses / Modules under Professional Conversion Programme (PCP) will not be eligible for AP funding claim.


Terms & Conditions apply. NTUC LearningHub reserve the right to make changes or improvements to any of the products described in this document without prior notice.

Prices are subject to other LHUB miscellaneous fees.

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