IT10A11: AI TOOLS FOR CREATIVE PROFESSIONALS (SYNCHRONOUS E-LEARNING)
AI TOOLS FOR CREATIVE PROFESSIONALS (SYNCHRONOUS E-LEARNING)
Course Duration
Mode of Assessment
Students will be required to complete individual assessments during class. The individual assessments consist of case study (CS) and written questions (WQ).
Who Should Attend
- Consultants, entrepreneurs, and e-commerce professionals.
- Website owners/managers and MarTech professionals.
- Marketing/media professionals, brand managers, content creators, and advertisers.
- Individuals who want to gain a deeper experience in using the latest AI tools for content creation, marketing strategy and campaigns.
What's In It for Me
- Get updated on the latest artificial intelligence (AI) tools to help in business creative content planning and production.
- Understand legal, regulatory, and ethical issues in using AI for creative content creation.
- Learn to research, evaluate, and implement the right AI tools for your creative process.
- Learn to use AI tools to generate creative content like images, visuals, copywriting, social media posts and videos faster, cheaper, and innovatively.
Course Overview
Artificial intelligence (AI) tools have dramatically changed the world of creative content in terms of speed, scale, and cost. Generative AI tools like ChatGPT and Midjourney have enabled creative professionals to increase their scale of production, experiment more imaginative content and speed up content creation.
Creative professionals like copywriters, graphic designers, social media marketers, video content producers and digital marketers will benefit from this 3-day hands-on training workshop that covers the whole suite of creative production process from planning to production using AI tools.
The course starts with creating a customer-centric content plan and creative brief. Learners will be provided with templates and tools to create the optimal creative brief and choose the right AI tools for content production.
The focus of the 3-day course will be the hands-on practice of using relevant AI tools for copywriting, image, audio, and video production. Learners will be given real-life marketing content briefs as class projects and to use AI tools to create the relevant content.
The class will conclude by examining the legal, regulatory, copyright, and ethical issues of AI creative content.
Course Schedule
Next available schedule
Course Objectives
Upon completing this course, participants will be able to:
- Apply relevant AI tools to their creative content planning and production.
- Use the right AI tools to help in copywriting, visual, audio and video content production.
- Able to create customer-centric creative briefs to direct AI creative process.
- Understand the ethical, legal, and copyright challenges in the use of AI tools in the creative process.
Pre-requisites
- Proficiency in computer usage.
- Basic knowledge of navigating digital tools.
- Ability to understand and communicate in English (reading and writing).
- Basic familiarity with digital creative tools is a plus. No prior AI knowledge required.
- Keen interest for online content creation and eagerness to learn AI applications for creative tools.
System Requirement |
Must Have:
Good to Have:
Not Recommended: |
Course Outline
Day 1: Customer-Centric Creative Content Planning
- The customer-centric content planning process & templates
- Creating an optimal creative brief
- Choosing the right generative AI tools
- How to use ChatGPT in various creative process
- Mini project and case studies
Day 2: Generative AI for Creative Content
- AI for image editing and manipulation
- AI for storyboarding and scripting
- AI for visual generation (images, photos, and illustration)
- AI for audio creative (e.g., text-to-speech, songs, and jingles)
- AI for video creation (complete video creation process)
- Presentation of AI creative content
Day 3: Key Considerations in Using AI Tools
- Human vs AI creative content
- Cost considerations and tool selection
- Legal, regulatory, and copyright issues
- The ethical issues (e.g., deepfakes, fake expertise, etc.)
- Final Project Presentation
Certificate Obtained and Conferred by
- Certificate of completion from NTUC LearningHub
Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from NTUC LearningHub.
Additional Details
Medium of Instruction:English
Trainer to trainee ratio: 1:20
Courseware: Participants will receive e-copy of course materials.
Labs:
- For face-to-face classes conducted at NTUC LearningHub, participants are not required to bring along their laptops. Participants can make use of Windows 10 based laptops/desktops available in the classroom.
- For Virtual Live Classes (VLC) conducted via Zoom, participants are required to have their own Windows 10 (64-bit) Laptop / Desktop and must own a zoom account. This can be downloaded from https://zoom.us/download
Price
Course Fee and Government Subsidies |
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Individual Sponsored |
Company Sponsored |
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Non-SME |
SME |
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Before GST |
After GST |
Before GST |
After GST |
Before GST |
After GST |
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Full Course Fee |
$1,800.00 |
$1,962.00 |
$1,800.00 |
$1,962.00 |
$1,800.00 |
$1,962.00 |
For Singapore Citizens aged 39 years and below |
$540.00 |
$588.60 |
$540.00 |
$588.60 |
$180.00 |
$228.60 |
For Singapore Citizens aged 40 years and above |
$180.00 |
$228.60 |
$180.00 |
$228.60 |
$180.00 |
$228.60 |
Funding Eligibility Criteria:
Individual Sponsored Trainee |
Company Sponsored Trainee |
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Remarks:
Individual Sponsored Trainee |
Company Sponsored Trainee |
SkillsFuture Credit:
UTAP:
PSEA:
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Absentee Payroll (AP) Funding:
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Terms & Conditions apply. NTUC LearningHub reserve the right to make changes or improvements to any of the products described in this document without prior notice.
Prices are subject to other LHUB miscellaneous fees.
Batch ID | Course Period | Course Title | Funding Available |
Duration (Hours) |
Session (Hours) |
Venue | Available Seats |
Online Payment |
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