SCTP - Digital Marketing Specialist
Digital Marketing Specialist
Explore how this discipline reshapes industries, sculpts consumer behaviour, and revolutionizes operations. From Meta to Google, AI for marketers, SEO finesse with SEMrush, and WordPress for development, our program equips you precisely for an industry defining the future.
This course is designed for marketing professionals, business owners, entrepreneurs, communication experts, social media creators, recent graduates, career switchers, and those upskilling or reskilling.
Participants get to gain industry skills, advance career, access high-paying opportunities, expand your network, and boost business visibility. By gaining insights, hands-on experience, and customized learning not only enhances your skills but also contributes to earning certifications that validate your expertise, ultimately benefiting your future employment or career.
What Do Digital Marketing Specialists Do?
Digital Marketing Specialists devise and execute data-driven strategies, mastering social media, optimizing SEO, crafting compelling content, and analysing data. They expertly execute ad campaigns, ensuring business growth. In the ever-evolving digital landscape, these specialists wield a diverse skill set to navigate and succeed in the dynamic world of online marketing.
Responsibilities
- Strategic Campaign Planning: Devise data-driven marketing strategies for maximum impact.
- Social Media Management: Cultivate brand presence across diverse platforms for audience engagement.
- SEO Optimization: Elevate online visibility through effective search engine optimization techniques.
- Content Creation: Craft compelling, shareable content tailored to target audience preferences.
- Data Analysis: Interpret analytics to refine campaigns for optimal performance and ROI.
- Ad Campaign Execution: Implement and monitor targeted advertising initiatives across digital channels.
- Business Growth Generation: Drive initiatives to boost business outcomes and revenue streams.
Average salary
$3,000 to $5,000
per month for Digital Marketing Executive*
$5,000 to $8,000
per month for Digital Marketing Manager*
$8,000 to $12,000
per month for Senior Digital Marketing Manager*
$12,000 to $18,000
per month for Digital Marketing Director*
* These figures can vary depending on factors such as industry, company size, and individual qualifications and experience.
Skills Required for this Role
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Technical Skills & Competencies |
Generic Skills & Competencies |
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Career Support
Career Agility Hub
Enjoy access to NTUC LHUB’s Career Agility Hub (CAH) throughout the SCTP programme. This recruitment platform offers over 100,000 jobs across sectors and levels, along with updates on job fairs and industry events.
Continued Career Support
Tap on career coaching and placement support services provided by NTUC LHUB and its network of partners. Additionally, enjoy continued access to CAH and receive announcements of curated jobs and job fairs via email.
- Singapore Citizens, Singapore permanent residents, and holders of Long-term visit pass plus (“LTVP+ Holders”) who are aged 21 years old and above.
- Committed to complete the programme.
- Minimum NITEC or "N" Level qualification with relevant work experience in the creative/media/advertising industries.
- Be able to speak, listen, read and write English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualification (ES WSQ) Workplace Literacy (WPL) Level 6.
- Basic knowledge and keen interest and passion for media, design, website, social media, graphic, photography, video or creative skill background preferred.
- Basic computer literacy.
- Strong communication skills and problem-solving skills.
- Ability to multitask and work under stress.
- Strong communication skills and problem-solving skills.
- Ability to multitask.
- Ability to work in a team environment.
- Maintains high integrity and displays reliability.
- Interested participants should apply for the programme.
- Shortlisted candidates will be called for a 15-minute face-to-face or virtual interview.
Training methodology
Classroom Training
Instructor-led Virtual Training
Group Discussion
Presentation & Practical Activity
Mentorship
Duration & learners schedule
Total duration: 3 months (full-time) / 7 months (part-time)*
* The part-time course duration varies between 6 and 7 months, allowing flexibility for part-time, evening, or weekend schedules.
List of Courses to Attend
Course Overview
HubSpot's program unlocks your data-driven marketing intuition. Build landing pages that sing, cultivate social communities, and nurture leads with personalized email conversations. Data becomes your guide, powering campaigns across channels. Upon completing this module, you'll be prepared to take (optional) the coveted HubSpot Digital Marketing Certification exam externally.
Course Objectives
- Grasp digital marketing strategy fundamentals.
- Learn SEO, social media, paid search, and email marketing.
- Develop skills for executing, monitoring, and analysing campaigns, focusing on HubSpot marketing software for campaign management.
Course Overview
Explore the HubSpot Academy's Inbound Marketing Certification program, a transformative journey for professionals aiming to excel in inbound marketing strategies. This course delves into the core principles, techniques, and nuances of attracting, engaging, and delighting customers through proven inbound methodologies. Upon completing this module, you'll be prepared to take (optional) the coveted HubSpot Inbound Marketing Certification exam externally.
Course Objectives
- Grasp Inbound Marketing basics and advanced concepts.
- Master using content to attract customers.
- Learn to automate marketing workflows, measure, and analyse results for continual improvement, focusing on HubSpot's inbound methodology.
Course Overview
Embark on a transformative journey with our 3-day course, "Empowering Digital Marketers with Essential AI Tools," designed to harness the potential of cutting-edge AI tools. Since the groundbreaking launch of ChatGPT in November 2022, the realm of artificial intelligence has burgeoned with tools reshaping the business landscape.
- Dive into Day 1 to explore AI tools for market analysis, customer research, and crafting marketing plans using ChatGPT.
- Day 2 unfolds a world of free or low-cost AI tools for content creation, from brand kits to visuals and videos.
- On Day 3, discover AI's role in crafting compelling ads, optimizing digital campaigns, and utilizing the latest tools for campaign analysis and data visualization.
Course Objectives
- Grasp the impact of AI trends on marketing and business.
- Learn and practice AI tools for planning and execution.
- Use AI software for efficient market research, competitive intelligence, trend analysis, and accelerated content creation.
Course Overview
Embark on the journey of mastering SEO Fundamentals with SEMrush through our comprehensive course. Tailored for both beginners and seasoned marketers, this program provides valuable insights and strategies to elevate your website's visibility and organic traffic. Delve into essential SEO techniques, effective keyword research, and on-page optimization, equipping yourself with the skills needed to succeed in the ever-evolving digital landscape. Utilize SEMrush, a leading SEO tool, to conduct competitive analysis and track your website's performance. With a focus on practical knowledge and hands-on experience, this course ensures you are well-equipped to navigate the intricacies of SEO.
Course Objectives
- Understand the importance and fundamentals of SEO.
- Learn to use SEMrush toolkit for SEO activities.
- Master keyword research and on-page optimization.
- Develop skills in link building strategies.
Course Overview
Embark on HubSpot's Content Marketing Certification course, a transformative journey empowering professionals in content creation. Suitable for all levels, it delves into strategic content planning, creation, and distribution, guided by industry best practices. HubSpot, a leader in inbound marketing, offers a robust framework to master essential elements. Elevate your skills, enhance brand visibility, and drive engagement through this dynamic certification course. Completion qualifies you to optionally take the esteemed HubSpot Content Marketing Certification exam externally.
Course Objectives
- Understand the value of high-quality content.
- Master content strategy and marketing fundamentals.
- Learn to measure the success of content campaigns.
- Gain proficiency in HubSpot's Content Marketing tools.
- Enhance writing and storytelling skills.
Course Overview
Elevate your social media prowess with the Social Media Management - Hootsuite Platform Certification. This comprehensive course is your gateway to mastering the art of social media management, leveraging the powerful Hootsuite platform. Designed for marketers, entrepreneurs, and social media enthusiasts, this program covers everything from content scheduling to analytics, empowering you to optimize your online presence. Dive into hands-on exercises and expert guidance to navigate the Hootsuite platform effectively. Gain a deep understanding of social media strategies and propel your brand or business to new heights through targeted and impactful social media campaigns.
Course Objectives
- Understand the ecosystem of social media platforms.
- Learn to use Hootsuite for campaign management.
- Master social media analytics using Hootsuite.
- Understand the legal constraints of social media marketing.
- Develop expertise in social media advertising.
Course Overview
AI tools have revolutionized creative content, altering production dynamics with enhanced speed, scalability, and cost-effectiveness. This 3-day workshop targets diverse creative professionals, including copywriters, graphic designers, social media marketers, video producers, and digital marketers. Utilizing tools like ChatGPT and Midjourney, the course begins with crafting customer-centric content plans and briefs, providing templates to optimize processes. Emphasizing hands-on practice, participants engage in real-life marketing content projects, employing AI tools for copywriting, image, audio, and video production. The workshop concludes with an exploration of legal, regulatory, copyright, and ethical considerations tied to AI-driven creative content. Graduates emerge adept at leveraging AI tools for increased production scale, creative experimentation, and efficient content creation across various mediums.
Course Objectives
- Apply relevant AI tools to their creative content planning and production.
- Use the right AI tools to help in copywriting, visual, audio and video content production.
- Able to create customer-centric creative briefs to direct AI creative process.
- Understand the ethical, legal, and copyright challenges in the use of AI tools in the creative process.
Course Overview
Welcome to E-Commerce Website Development with WordPress WooCommerce. Tailored for web developers and entrepreneurs, this course delves into e-commerce fundamentals, mastering WordPress and WooCommerce for seamless online store creation. Learn payment gateway integration, essential e-commerce SEO skills, and gain insights into analytics specific to online businesses. Elevate your expertise to confidently design, manage, and optimize successful e-commerce ventures.
Course Objectives
- Understand e-commerce website fundamentals.
- Master WordPress and WooCommerce platforms for e-commerce.
- Learn to integrate payment gateways.
- Develop skills in SEO for e-commerce.
- Understand analytics and metrics specific to e-commerce.
Course Overview
Welcome to HubSpot's Social Media Marketing Certification, your gateway to becoming a proficient social media marketer. This certification, designed by industry leaders, explores social media marketing essentials, covering content creation, audience engagement, and effective platform utilization. Tailored for marketers, entrepreneurs, and professionals, the program incorporates practical exercises, real-world case studies, and expert insights to enhance your skills. Elevate your social media game, creating impactful campaigns that resonate with your audience, and gain the knowledge and tools to excel in this ever-evolving landscape.
Upon completing this module, you will be prepared to take (optional) the HubSpot Social Media Marketing Certification exam externally.
Course Objectives
- Master the basics of social media marketing.
- Learn to design and implement social media campaigns.
- Understand social media analytics.
- Develop expertise in customer engagement.
Course Overview
The Meta Certified Digital Marketing Associate Programme is a certification program offered by Meta Blueprint that focuses on providing foundational proficiency in digital marketing skills. The program is designed for entry-level digital marketers who want to develop their knowledge and expertise in building online presences across Meta platforms, purchasing ads and optimising performance on the Facebook, Messenger, Instagram and Meta Audience Network.
This course seeks to prepare learners with the essential knowledge and abilities to obtain the Meta certification through a Meta Blueprint Certification Examination externally(optional).
Course Objectives
- Demystify Digital Marketing:
Grasp core concepts and Meta's advertising landscape.
- Social Media Savvy:
Understand Facebook and Instagram as powerful marketing platforms.
- Targeting Precision:
Master audience research, segmentation, and effective strategies.
- Campaign Craft:
Focus on building data-driven campaigns with clear goals.
Empower your career with this comprehensive course and take the first step towards becoming a certified Meta advertising expert!
Course Overview
Welcome to the Google Ads Search Certification program, your key to mastering the art of effective online advertising. This certification is designed for marketers and advertisers looking to excel in search advertising strategies. Dive into the intricacies of creating compelling ads, selecting the right keywords, and optimizing campaigns for maximum impact. With this certification, you'll elevate your skills, making you proficient in driving targeted traffic and achieving results through Google Ads Search. Upon completing this module, you will be prepared to take (optional) the Google Ads Search Certification exam externally.
Course Objectives
- Master the fundamentals of Google Ads for search.
- Learn to optimize text and bidding strategies.
- Understand ad placements and quality score.
- Develop skills in ad performance tracking.
Course Overview
Welcome to the Google Ads Video Certification program, your pathway to becoming a skilled practitioner in video advertising. This certification is tailored for marketers and advertisers eager to master the nuances of video campaigns. Explore the intricacies of creating impactful video ads, optimizing targeting strategies, and measuring campaign success. With this certification, you'll gain the expertise to captivate your audience through compelling video content. Delve into the details using the provided link and embark on your journey to becoming a certified Google Ads Video professional.
Course Objectives
- Understand video ad formats and placements.
- Master YouTube advertising through Google Ads.
- Learn to measure video ad performance.
- Develop skills in audience targeting for video ads.
Course Overview
This is a 3 Day Course which is designed to provide participants with a comprehensive understanding of Google Analytics 4, the latest version of Google's analytics platform.
Participants will learn how to collect data, analyse website and app performance, and make data-driven decisions to optimize digital marketing strategies. Through hands-on exercises and practical examples, participants will gain the skills necessary to navigate the Google Analytics 4 interface and utilize its features effectively. Upon completing this module, you will be prepared to take (optional) the Google Analytics Certification for GA4 exam externally.
Course Objectives
- Master Google Analytics 4 fundamentals and key features.
- Set up and configure GA4 for websites and mobile apps.
- Track and measure user behaviour on websites and mobile apps.
- Analyse data through various reporting options in GA4.
- Utilize advanced features like cross-domain tracking and event tracking.
Course Overview
Embark on the HubSpot Marketing Software Certification, designed for marketers seeking mastery in CRM tools for impactful strategies. Dive into HubSpot's powerful marketing software, exploring contact management, email marketing, analytics, and automation. Elevate your skills to enhance customer engagement and lead nurturing, unlocking the full potential of HubSpot's CRM. Upon completing this module, you will be prepared to take (optional) the CRM - HubSpot Marketing Software Certification exam externally.
Course Objectives
- Master the use of HubSpot's CRM for marketing.
- Understand contact management and segmentation.
- Learn to automate marketing workflows using CRM.
- Develop skills in measuring CRM's ROI.
- Learn to integrate HubSpot CRM with other platforms.
Certifications
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Course Fee and Government Subsidies |
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Before GST |
After GST* |
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Full Course Fee |
$19,850.00 |
$21,636.50 |
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Singapore Citizens and Singapore Permanent Residents aged 21 years and above 1 (70% funding) |
$5,955.00 |
$6,490.95 |
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Singapore Citizens aged 40 years and above 2 (after 90% funding) |
$1,985.00 |
$2,520.95 |
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Singapore Citizens eligible for Additional Funding Support 3 (after 95% funding) |
$992.50 |
$1,528.45 |
*GST payable for all funding-eligible applicants: $535.95 (As per SSG’s policy, the GST payable is calculated based on prevailing rates of 9% after the baseline funding subsidy of 70%).
- Base Subsidy - Eligible Singapore Citizens and PRs aged 21 years and above can enjoy subsidies up to 70% of the course fee.
- Mid-career Enhanced Subsidy (MCES) – Eligible Singapore Citizens aged 40 and above can enjoy subsidies up to 90% of the course fee.
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Additional Funding Support (AFS)- Eligible Singapore Citizens that meet at least one of the following eligibility criteria can enjoy subsidies up to 95% of the course fee:
- Long-term unemployed individuals (unemployed for six months or more); or
- Individuals in need of financial assistance – ComCare Short-to-Medium Term Assistance (SMTA) recipients or workfare Income Supplement (WIS) recipients; or
- Persons with Disabilities
Funding Eligibility Criteria
- Trainee must be a Singapore Citizen, Singapore Permanent Resident, or LTVP+ Holder aged 21 years old and above
- From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
- Trainee must achieve at least 75% attendance for each module
- Trainee must pass all prescribed tests / assessments and attain 100% competency.
- NTUC LearningHub reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.