E-commerce Specialist

The e-commerce industry has experienced substantial growth in recent years, with the market expanding from $3.53 trillion in 2019 to $4.28 trillion in 2020. The COVID-19 pandemic was a significant factor in driving this growth, as consumers increasingly turned to online shopping to meet their needs.

This trend is expected to continue over the next decade, with global e-commerce sales projected to reach a staggering $27.15 trillion by 2027.

As the e-commerce market continues to grow, businesses that can effectively navigate the online sales landscape are likely to reap significant benefits.

The demand for e-commerce specialists is on the rise due to several key factors, including:

• Increasing importance of online shopping: As more consumers turn to online shopping, businesses need to have a strong online presence to remain competitive. E-commerce specialists help companies optimize their online sales channels and improve the customer experience.
• Complexity of e-commerce: E-commerce involves many different areas, from website design to logistics, and requires specialized expertise. E-commerce specialists have the skills and knowledge to manage all aspects of online sales.
• Rapidly evolving technology: The technology landscape for e-commerce is constantly changing, with new tools and platforms emerging regularly. E-commerce specialists stay up-to-date with the latest trends and technologies to help businesses stay ahead of the curve.
• Shortage of skilled professionals: There is a high demand for e-commerce specialists, but there is a limited supply of skilled professionals. This shortage creates significant opportunities for individuals with the necessary skills and experience.

As businesses continue to expand their online sales channels, the demand for e-commerce specialists is likely to remain strong.

What do e-Commerce Specialists do?

An e-commerce specialist is responsible for managing and optimizing all aspects of a company's online sales, including website design, marketing, advertising, inventory management, and customer experience. They are experts in identifying and targeting potential customers, analyzing consumer behavior, and maximizing sales through various digital channels.

Here are some ways in which e-commerce specialists can impact a business:

• Increase online sales: E-commerce specialists can help businesses optimize their online sales channels, resulting in increased sales revenue.
  
  
• Enhance customer experience: E-commerce specialists can improve the customer experience by providing easy-to-use interfaces, relevant product recommendations, and personalized promotions.
  
  
• Stay ahead of the competition: E-commerce specialists stay up-to-date with the latest trends and technologies, enabling businesses to adopt new technologies and stay ahead of the curve.
  
  
• Improve brand reputation: By providing a seamless and convenient online shopping experience, e-commerce specialists can help businesses build a positive brand reputation and attract new customers.
  
  
• Increase market share: Effective e-commerce strategies can help businesses capture a larger share of the market, leading to increased revenue and profitability.
  
  

Overall, the role of an e-commerce specialist is crucial in enabling businesses to compete in the highly competitive digital landscape, drive growth and competitiveness, and enhance customer satisfaction.

Technical Skills & Competencies	Generic Skills & Competencies
Digital marketing Analytics & reporting eCommerce platforms & CMS (Content Management System) Website design & development Project management Creativity	Customer service Communication Continuous learning Time management

Pre-requisites

• Singapore Citizens, Singapore permanent residents, and holders of Long-term visit pass plus (“LTVP+ Holders”) who are aged 21 years old and above
• Committed to complete the programme

Functional / Technical Competencies

• At least 21 years old and above
• Minimum NITEC
• Be able to speak, listen, read, and write English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualification (ES WSQ) Workplace Literacy (WPL) Level 6
• Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (WPN) Level 6
• Basic knowledge and keen interest and passion for media, design, website, social media, graphic, photography, video or creative skill background preferred.
• Basic computer literacy

Generic Competencies

• Strong communication skills and problem-solving skills
• Ability to multitask
• Ability to work in a team environment
• Maintains high integrity and displays reliability

Selection Criteria

• Interested participants should apply for the programme
• Shortlisted candidates will be called for a 15-minute face-face or virtual interview

As part of this programme, learners must attend the following courses:

*Note: Inclusive of Capstone Projects

A capstone project is a final academic project that allows students to apply their acquired knowledge and skills to real-world problems. It can take different forms, such as conducting research, developing a product, creating a business plan, and presenting the solution / outcome of the project(s). The goal is to demonstrate mastery of the subject and practical application of learned skills. Capstone projects are typically completed and presented at the final session for evaluation.